Jeremy Fu

P&G Home Cleaning Innovation

Our team partnered with P&G to identify opportunities within home cleaning for consumers 55+ to expand on P&G’s market leading products. We collected insights through 3 rounds of user research and tested 12+ prototypes with our users to arrive at our final recommendation. 

My Role
  • Prototyping & Shop Lead
  • Design Research
  • Brainstorming & Concept
  • Journey Map Development
  • CAD
  • Rendering 

The team!

  • Project Brief
  • Secondary Research
  • User Research Round 1
    • Research Stimuli 
  • Insights & Frameworks
      • How Might We’s
      • Tensions
  • Journey Map

After meeting with our P&G project champions and reviewing the project brief, we used the DScout platform to recruit participants for design research. 

Using our consumers’ current product habits, standards of success and standards of failure, we were able to build empathy with their experience. 

We synthesized their feedback into insights and tensions which drive our how might we statements. 

  • Focus Scope
  • Brainstorm 
  • User Research Round 2
    • Research Stimuli 
    • Prototype Sketches & Storyboards

Our team was given a very broad area of home cleaning to tackle. Comparing P&Gs current product space and the needs of our users, we found a focused opportunity. 

Using user-driven requirements we brainstormed multiple products to show to our consumers. These sketches were presented to our consumers as a sorting exercise, ranking exercise, and mix & match exercise.

Based on these activities we were able to focus our form and feature set.


  • Brainstorm

With our focused form and feature set created for our product, we began to imagine a broader ecosystem for the consumer. 

We also brainstormed multiple variations of our consumers favorite forms and features to hone in on what characteristics truly mattered to our consumers. 

  • Physical Minimum Viable Prototypes
  • User Research Round 3 
    • 1st Person Videos
    • Define features, services

With our second round of prototypes we moved into physical minimum viable prototypes. 

I was really excited to get fabricating in the shop, using found materials to test different concepts and be able to feel them in our hands. 

We presented 12 physical prototypes to our consumers through 1st person videos. They were very passionate about their likes and dislikes, bringing further clarity to our final decisions. 

Final Deliverables
  • User research insights
  • User research frameworks
  • Concept sketches
  • Prototypes
  • Renders
  • Final project presentation
  • Client pitch video
  • Executive summary

Collecting the insights from our three rounds of research we came to a final concept which we made in CAD and 3D printed.

I created renders in Solidworks Photoview 360 and Keyshot, showing how consumables interacted with the product and images of the product in context. 

The project is now in its next steps for development with P&G. 

  • Solidified understanding of human-centered design process, through insight development and 3 reps of user research
  • Learned to collaborate in a remote environment through Zoom and Mural 
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